EA & Microsoft Join Forces On Ad Deal

Electronic Arts and Microsoft have put pen to paper on an exclusive deal which will see Microsoft supplying dynamic in game adverts in EA’s upcoming titles on 360 and PC.

Microsoft narrowly beat Google to the spoils, even though Google actually went out and bought an advertising company to try and win the contract *wish i had that kind of money*

The deal adds further fuel to the rumour of Microsoft and EA getting into bed together since the departure of Microsoft 360 boss Peter Moore to Electronic Arts, maybe Mr moore is getting paid by EA and Microsoft…. now that WOULD be a turn up for the books